Introduction

This guide has been prepared to assist students in locating library sources for MKTG 656 Marketing Communications Management.

The Barclay Center Reference Desk staff will be able to assist you with most of your research needs. Other research questions may be sent to your Marketing Subject Specialist via e-mail. Please arrange extended consultations in advance.

PLEASE NOTE: All Print Resources referenced in this guide are located in the West Campus Library's Barclay Reference Center unless otherwise indicated.

Additional resources can be found on the...
The Marketing A-Z Resource Guide

Citation Guides

With the Academic Integrity rules adopted by the University, it is extremely important that you correctly cite the resources that you use in your research.

The following Library web site provides links to electronic documents that explain the various citation styles, and you can find print copies of the key style guides in the Barclay Reference Center.

Citation Guides Page - TAMU Libraries

Basic Resources

Electronic Reference

• Dictionary of Marketing Terms - From the American marketing Association
  (Internet resource)

Article Databases

• ABI/INFORM Global (Articles)
  (TAMU Electronic database)
  Search nearly 1800 worldwide business periodicals for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more. Expanded international coverage. Fast access to information on 60,000 + companies with business and executive profiles. Updated daily.
• Business Source Complete (Articles)
  (TAMU Electronic database)
  This comprehensive database offers full text for nearly 8,350 scholarly business journals and other sources, including full text for more than 1,100 scholarly business publications. This database offers information in nearly every area of business including management, economics, finance, accounting, international business, and more. Also includes full text information such as country economic reports from the EIU, Global Insight, ICON Group and CountryWatch and detailed company profiles for the world's 10,000 largest companies. Updated daily.
• Emerald ManagementXtra (Articles)
  (TAMU Electronic database)
  Provides access to 160 full-text journals, and reviews from the top 300 business journals.
• Management & Organizational Studies (Articles)
  (TAMU Electronic database)
  Full-text of over 10,000 articles covering many aspects of management and organizational dynamics.
• Wilson Business Full-Text (Articles)
  (TAMU Electronic database)
  
• Business & Industry
  (TAMU Electronic database)
  Provides access to articles appearing in the business and trade press from around the world with a strong focus on facts, figures, and key events dealing with the public and private companies, industries, markets, and products for all manufacturing and service industries. Use the pull-down menus for either concept terms or marketing terms to further narrow your search results.
• LEXIS-NEXIS Academic
  (TAMU Electronic database)
  A comprehensive collection of news, business and legal information. Updated daily.
• Academic Search Premiere
  (TAMU Electronic database)
  Provides full text for nearly 3,200 scholarly publications covering academic areas of study including social sciences, humanities, education, computer sciences, engineering, language and linguistics, arts & literature, medical sciences, and ethnic studies. Updated daily.

General Databases

• Business & Company Resource Center
  (TAMU Electronic database)
  Provides profiles of over 300,000 companies worldwide via a fully integrated resource bringing together news reports, financial information, company histories & chronologies, brand information, rankings, and investment reports. Also includes Industry profiles.
• Business Monitor Online
  (TAMU Electronic database)
  Integrates economic, industry and company information from 175 countries around the world. Covers 14 industry sectors.
• Hoover's Premium
  (TAMU Electronic database)
  Premium version of the popular Hoover's company directory.
• Mergent Horizon
  (TAMU Electronic database)
  Mergent Horizon provides information on competitors, suppliers, and partners.
• NetAdvantage
  (TAMU Electronic database)
  Provides excellent Industry Surveys as well as Standard & Poor's popular stock, mutual fund, bond, and corporate records research reports.
• TableBase
  (TAMU Electronic database)
  Provides access to thousands of tables that provide statistical data on market share, company and brand rankings, industry and product forecasts, trends, demographics and more.

Comprehensive Print Resource

• Research Alert Yearbook - HIGHLY RECOMMENDED
  HQ2044 U54 R476
  This annual publication consolidates the content of various marketing research newsletters and highlights important marketing facts and trends across a broad range of topics, audiences, and media. Yearbooks are available for the years 1998, 1999, 2000, 2003, 2004, 2005, 2006 and 2007.