MKTG 675 - Marketing Strategy
Introduction
Product Management Team Project
Introduction
This guide will assist you in locating library sources for the Marketing 675 Marketing Management Live Case Study / Product Management Team Project. This assignment guide focuses on suggested library research strategies and sources in order to assist you in completing the team assignments.
- Dictionary
of Marketing Terms- From the American Marketing Association
(Internet resource) - Product Lifecycle Management: 21st Century Parading for Product
Realization
(Evans - HF 5415.155 S83 2005)
Additional Help:
The Barclay Center Reference Desk staff is available to assist you with your research questions. You can also send questions, or arrange a consultation appointment, via e-mail by contacting your Marketing Subject Specialist - Michael Smith.
You may also find the following resources helpful:
The Marketing A-Z Resource Guide
